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Slide = Voice

Slide Connection Identity Influence Empathy Expression

an 18-episode course designed for anyone who wants to improve the way they sound, and the way they connect. Introducing Mastering Your General American Dialect Take me to the course

Slide Use your voice to create the connection you want Get everything you need to master your General American Dialect Your identity is unique, it’s who you are, not how you speak. With the Mastering Your General American Dialect course, you’ll transform your voice into your most powerful asset.

We’ll help you improve your skills in this essential dialect so you can develop the confidence to ask for what you want.

Learn to speak from the heart… and get out of your head.
Get the first lesson for free

Slide Re-map your brain and reprogram speech behaviours Conquer nervousness and anxiety Explore how sound is programmed at birth Join a global community Play with sound, rhythm, and musicality Discover your best learning style

What makes this course different? Enjoy a unique experiential journey through a series of interactive training videos


Discover diagrams, resources, exercises and practice scripts that help build your expertise in Joy’s exclusive 50-page workbook

Listen to Joy’s bonus audio recordings for the extra help you may need


Learn through real brain-mapping techniques



Find the “Keys” you can depend on – what you know you are doing RIGHT

Observe others from different cultural backgrounds and stages of learning, follow their progress, and practice each step yourself

Slide What is the
General American Dialect?
Mastering Your General American Dialect is an 18-episode program with Voice and Speech Specialist, Joy Juckes. Learning is made easy with a series of videos covering everything you need to perfect the General American dialect (aka Standard North American). The General American Dialect is the standard dialect or “neutral” accent of North American English. Though not associated with any particular region or demographic, it is the dialect we hear in most tv and film dramas, newscasts, documentaries and commercials produced in North America.

Slide + + + Our course will help you communicate with warmth, clarity and honesty - so you can more easily connect with your audience. What will I learn? Who is this course for? Why does this method work? This course is for you if you're already fluent in English, but need help Mastering Your General American Dialect! Each episode features a short teaching session about a new skill, followed by a work session with one or two of Joy's clients. FAQs Slide Anyone can learn the General American dialect by being aware of its sounds and knowing when and how to produce them to communicate clearly.

Some people pick up these sounds more quickly than others which is why we’ve included course participants at different levels.

By listening and practicing with them, you will improve, no matter what your age or background.

Actors auditioning for a role that stipulates GA or tailoring their performance to an audience preference
Business professionals who do presentations or cold calling
Public speakers who wish to improve their presentation skills and communicate more effectively
Online entrepreneurs, from virtual event organisers to vloggers or podcasters who want to speak confidently and be heard
English as a Second Language (ESL) speakers
English speakers with a regional accent that might affect their connection with an audience
Employers who enrol their staff in diversity, equity and inclusivity (DEI) initiatives as part of their corporate development programmes
Who is this course for? This course is for you if you're already fluent in English, but need help Mastering Your General American Dialect! -
Slide You can:

Follow the progress of a diverse group of Joy’s clients who demonstrate the work
Learn and practice the skills needed, using Joy’s exclusive Workbook
Find the “Keys” you can depend on – what you know you are doing RIGHT
Learn a variety of exercises you can keep using to improve your skills
Use the Daily Practice Chart for your own structured routine
Hear each of the practice pages in the workbook read by Joy in the General American Dialect.
Why does this method work? Each episode features a short teaching session about a new skill, followed by a work session with one or two of Joy's clients. -
Slide - You’ll discover:

Simple, effective keys to the “General American (GA)” dialect
How to pronounce GA speech sounds
How to master the unique rhythm, pacing and musicality of GA
Your ideal way of learning – Auditory, Visual, Kinesthetic
Ways to identify and recondition any speech habits and pronunciation issues you may have

Plus, you’ll get a structure and plan for continued progress and improvement
Our course will help you communicate with warmth, clarity and honesty - so you can more easily connect with your audience. What will I learn?

Check out the course curriculum Why the time is now! Covid-19, a massive anti-racism movement and widespread political unrest has brought diversity, equity and inclusivity to the foreground. Most of us have shifted, regrouped and increased our online presence, changing the way the world does business.

Whether you’re communicating online or in person, with the Mastering Your General American Dialect course, we want to help you speak from the heart, convey warmth and resonate with a diverse audience.

Transform your voice to become a better, more confident and persuasive speaker.

Slide Who is Joy Juckes? “Creating the World of Voice fulfills a long-time dream of mine — to be able to share my expertise and experience with people all over the world, helping them transform their voice into their most powerful asset.” With a Master’s Degree in Fine Arts (MFA) from York University for both Acting and Voice & Speech Teaching, Joy brings her expertise in developing curriculum and courses for several Universities, Colleges, Schools of the Arts and leading Acting studios to the Mastering Your General American Dialect course.

As a voice coach and speech specialist, she has clients appearing in successful productions like “Game of Thrones”, “Vikings”, “Schitt’s Creek”, “Virgin River”, “Raised by Wolves”, “Reign”, “Lost Girl”, “Defiance”, award- winning films “Race”, “Lion”, “Shadowhunters” and many others. She has worked as a Dialect Coach for over 50 feature films and TV projects in Canada, US and UK. Many of her private clients work with her online, from all over the world.
Learn more about The World of Voice and our team. + Joy has delivered her courses in Communications and Voice for Corporate and Sales Professionals which have been customized for successful training projects with TD Bank, Royal lePage, Investors Group, Ministry of the Environment, Dylex, The Pingway, and The Farm. She has also served as a media consultant and private coach for public and political figures. A professional performer since childhood, Joy has worked on stage, in front of the camera, in the voice studio and as a recording artist.

She brings her voice coaching expertise online to empower more students to take charge of their own learning, no matter what their learning style.

Slide Brands we have impacted

Slide People we have impacted Joy makes it clear that that thing which is “voice” is not some commodity to be bought or acquired, but the very essence of self — and that there is a rational, organized way to go about sharing, projecting and being at ease with that. _____ Merlin Homer - Psychologist and University Professor _____ _____ _____ _____ Slide People we have impacted I’ve been learning English for over 16 years now and have never had such effective pronunciation training until I met Joy. She is a great teacher. She is systematic in identifying and correcting each person’s unique and specific problems. The result is so good that my employer is now sponsoring employees to take lessons from her.”
_____ J. Wang - Orion-Global _____ _____ _____ _____
Slide People we have impacted ...Joy and I have found a groove and she intuitively knows how to work with me, with many good suggestions to help me only get better... _____ Priyanka Bose - actress: Lion, Mortal _____ _____ _____ _____ Slide People we have impacted My agent was so thrilled with my accent. You did a fabulous job, Joy… See you again for sure. _____ Brent Crawford - Actor _____ _____ _____ _____ Slide People we have impacted Joy has transformed the way I speak in front of the camera, at my work staff meetings, and in front of large group speaking engagements, and has helped me grow in my overall on-screen confidence...Fully understanding my natural accent has allowed me to tap into different accents with much more ease! This has been super exciting and powerful! _____ Jennifer Burton - Broker of Record/Owner, Royal LePage Estate Realty
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Slide People we have impacted Joy's course was excellent. Her guidance, instruction, and exercises were great. I went away more confident and with constructive guidance I'll be able to build on. _____ Graham Pearson - Research Engineer _____ _____ _____ _____ Slide People we have impacted Working with Joy is an absolute pleasure. I used to be intimidated by doing dialects. Joy has helped me completely reverse that mind set with her coaching and support. Joy's commitment to preparing me properly and making me feel comfortable with dialects has helped me land roles using dialects within a few months of working with her. _____ Steven Yaffee - actor: Ghostwriter, The Mist _____ _____ _____ _____ Slide People we have impacted I have come away with so much more then I could ever have imagined. You have given me the tools to allow me to become a better presenter, better listener and a better communicator. I will keep my eyes open for your next course. Thanks again Joy.
_____ Janet Ross - Insurance Broker _____ _____ _____ _____
Slide People we have impacted Joy, I want you to know that though I was fatigued and stressed out to a great extent when we worked on the accents, I had a blast with the roles while recording. You gave me the confidence to RELAX!
Your talent, love of your work and your generosity are immensely valued by this actress... and no doubt by thousands of others!
_____ Marcia Bennett - actress: Mrs. America, Serendipity
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